Phil Fersht at HFS Research coined the term Services-as-Software (SaS) to describe what happens when people-based work blurs with technology to the point where the line between a service and a software product disappears. Nasscom frames it as the shift from fragmented service and software silos into a unified, AI-powered model where success is measured… Continue reading Why Old-School IT Services Sales No Longer Works- And How To FiX It
Category: Marketing
Why Clients Consider You a Commodity — And How to Change That
You’ve been in meetings like this before. At first, the discussion went very well. The prospect understood what you did. They seemed to truly care about the work you could do. Then around the end of the meeting, something changed. At some point in the last part of the meeting, they mentioned that they are… Continue reading Why Clients Consider You a Commodity — And How to Change That
Problems Good Marketing Can Solve
As an entrepreneur, have you thought, about why do you need to market your business in the first place? What if you don’t do any marketing altogether or do it based on your limited knowledge of marketing. Have you heard the following quote? “Marketing is like sex, everyone thinks they’re good at it!” —–Steve Tobak… Continue reading Problems Good Marketing Can Solve